Published Articles
Airline Innovation: How FSCs Challenge LCCs with New Products
Air travel is a commodity. For most travelers, price is king, and fare competition is fierce. Over the years, the vicious circle of price wars has left a trail of airline casualties. Surprisingly, many other industries manage to thrive in a commoditized environment, and airlines can learn from them.
Commoditization occurs when the market perceives products to be substitutable. When products are substitutable, customers will naturally purchase the cheapest, and businesses will fight to lower their costs. It is common for economic textbooks to use the evolution of the American airline market after deregulation to introduce commoditization.
Airport Innovation: 7 Easy Ways for Airports to Innovate
Innovation is today’s uber-hot bandwagon. Chances are, your organizational chart has sprouted a branch dedicated to Innovation, and if it has not, it soon will. But is the formation of an innovation team sufficient to shift the status quo? Today, I explore 7 easy ways for airports to innovate.
How Heathrow Promotes Innovative Technology
This is the 3rd part of a new series by Heathrow Airport’s innovation team. Part 1 was How Heathrow Innovates and part 2 How Heathrow Launched an Easter App. It’s a good idea to read both to best understand how we work when it comes to technology innovation. Today, we’ll look at a process we internally call showcase which we used to launch a new digital game. This method is also used to collect ideas that may not arise from a challenge-gathering team session.
This is How Heathrow Airport Innovates
In this new series by Heathrow Airport’s IT Innovation team, we will share with you how we operate and provide context as to why Heathrow Airport Holdings (HAL) formed an Airport IT Innovation team. Also, introduce our mission, goals and detail processes and practices. The posts will be written by different members of the Innovation department and we will go into detail about some of the initiatives we have been working on.